The Observation Deck at CEB Tower

The Observation Deck at CEB Tower offers breathtaking 360 degree, floor-to-ceiling views of Washington, D.C. and Arlington, VA.

VISION

In 2017, Legends was awarded the rebranding and operations business to explore opportunities to enhance the experience and to make CEB Tower the must-visit destination when in Washington D.C. and Virginia.

They engaged EDGE Experiential for an ideation session to bring potential concepts to life.


PROJECT

EDGE analyzed the space and local market to determine how CEB Tower can differentiate itself from other tourist attractions and destinations.

The key to success was to utilize cutting-edge technology to innovate the guest experience at CEB Tower to draw additional visitors.

RESULTS

EDGE Experiential created an interactive technology platform to engage guests and entice them to gain a new perspective.

When guests interact with "Windows Into History," a collection of touchscreen displays, they are able to learn new historic and cultural references from the surrounding areas within view.

Adding another layer to the eye-opening experience, we installed a “Stepping Into Perspectives” exhibit, consisting of a state-of-the-art, multisided holographic display featuring three historical figures.

It enables guests to step onto a set of footprints to watch lifelike holographic images of these figures share their personal stories and perspectives on events from the past.

To ensure an engaging and historically accurate display, we worked closely with local historians, voiceover personnel, and produced all content for both experiences.