We combine strategy and insight with creativity to build experiences that connect with audiences.
ABOUT US

EDGE Experiential is a holistic experiential agency.

Whether it’s just the beginning of an idea or improving an existing experience, we help our clients make their ideas into reality, delivering innovative and memorable projects.

Our Founders
WORK REEL
OUR TEAM

EDGE has an incubator of 250 creative minds, combining a wealth of experience working with different industries, demographics, perspectives, and budgets.

WYATT KAPASTIN
Managing Partner

Wyatt Kapastin is a Managing Partner for EDGE Experiential. Wyatt co-founded Productive Edge in 2008, helping grow it to a global digital technology agency with offices in 3 countries and more than 200 associates. Wyatt also spearheaded the establishment of EDGE Experiential to create immersive and interactive experiences by combining the latest digital, physical and virtual technologies. Prior to starting Productive Edge, Wyatt held technical leadership roles in five technology startup companies and in the open source software group at Sears Holdings. His vision for starting Productive Edge was to set a new standard for the conception and creation of digital solutions and experiences that create lasting change. Today, Productive Edge and EDGE have an extensive portfolio of Fortune 1000 enterprise, entertainment and media clients, and a reputation for transforming how organizations interact with their audiences. 
 
In his role, Wyatt stays closely engaged with the Productive Edge and EDGE delivery teams across the world, actively contributing toward cutting edge solutions and helping ensure that the company stays at the forefront of technological capability. Wyatt is passionate about the exceptional caliber and quality of the company’s associates and the work they produce, and he strives to create a culture in which their skills and talents can flourish. 
 
Wyatt graduated with a B.S. in Computer Science from The College of William and Mary in 1998.

MICHAEL MORRIS
Board Advisor

Mike Morris is the Chief Information Officer at Legends. He is responsible for all aspects of Legends’ Information Technology strategy, delivery and innovation across each of its business verticals. Mike is responsible for identifying and deploying robust corporate technology platforms that enable Legends business operations and improve the fan experience. 

Prior to joining Legends, Mike served as Senior Vice President and Chief Technology Officer for Major League Baseball where he spent 14 years in various roles within the Office of the Commissioner of Baseball. Prior to MLB, he worked for PricewaterhouseCoopers LLC and EDS in a variety of technology management and consulting roles.

Mike holds a B.A. in Computer Information Systems from James Madison University. 

MICHAEL ZALETEL
Creative Director

As Creative Director, Michael Zaletel leads technology, innovation and creative development at EDGE. The driving force behind our visionary strategy, Michael works closely with the Productive Edge and Legends teams to bring our clients’ ideas and goals to life. Michael has continuously remained on the cutting edge of emerging technologies for nearly 30 years as a pioneer in desktop publishing, electronic pre-press, rich media & web technologies, eCommerce, social networking, mobile apps, virtual reality and artificial intelligence. A former advertising agency creative director, software engineering manager, digital marketing executive, patented inventor and cinematographer, Michael excels at the intersection of art and technology. Michael is a Microsoft MVP, an award winning app developer and successful entrepreneur who built a profitable e-commerce business from scratch to over $140 Million in gross sales using through his expertise in E-Commerce, SEM, Enterprise Software Development and an innovative approach to customer relation-ship management.


Michael graduated with a B.S in Graphic Information Technology from Arizona State University in 2005.

NICOLE JETER WEST
Board Advisor

Nicole Jeter West is the Chief Marketing Officer at Legends. She is responsible for the oversight of the company’s marketing and advertising strategy, internal and external communications, sales campaigns and marketing metrics, while also overseeing Legends’ digital platforms and creative services team. Nicole works closely with existing clients in all Legends divisions to develop revenue generating marketing campaigns and capabilities to drive awareness and sales, while consulting on marketing, branding, traditional and digital media.

Prior to joining Legends, Nicole served as Managing Director, Ticketing and Digital Strategy at the USTA, developing the ticket sales initiatives for the US Open and oversaw all aspects of ticket operations. Nicole held the titles of Director, Digital Strategy and Partnerships and Director of Marketing during her USTA tenure and also spent nine years at Madison Square Garden as Marketing Director and Manager for the New York Knicks.

Nicole is a graduate from the University of Delaware.

CONTACT US

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